We have more than twenty years experience in helping major Australian & New Zealand marketers to tap their organizations' full customer targeting potential.
rda was founded in 1987 by Robert Dommett, rda's current technical director. Robert has extensive experience in business strategy, market analytics and geodemographics. rda's multidisciplinary team draws its expertise from strategy, geography, research, psychology and statistics.
Our core capabilities are...
- Advanced geodemographic modeling technologies.
- Extensive experience in database profiling and customer targeting.
- Extensive practical knowledge of the Australian marketplace.
- Access to a broad range of profiling source data.
- Rapid turn-around of analytical results.
- A deep commitment to client satisfaction.
rda's unique geodemographic products, bureau services and customised analytics enable our clients to target by location, expenditure patterns, demographics, lifestyles and customer behaviour. We also provide customised spatial analytics, mapping and modeling services and are a licensed distributor of abs data.
rda's geodemographic solutions are used in customer targeting, retail strategy and insight development by blue chip corporations and their agencies in financial services, healthcare, FMCG, utilities, recreation, telecommunications, retail and marketing services.
Our solutions are supplied as enhanced data files, analytical reports, bureau data processing services, customised analytics & end-user solutions.
At rda, we believe that our relationships with corporate analysts, agencies & consultancies are an integral part of our business. We support these with expert technical assistance, free trials and a reseller discount program.
Our geoFusion® secure data transfer portal is used for transfer of data and results between rda and its clients. Sending customer data by FTP or email or couriers is often fraught with anxiety. The geoFusion® secure data transfer portal overcomes this by providing a secure and easy-to-use upload and download link between clients' computers and the rda server. All transfers each way are automatically acknowledged by email and all activities are indelibly logged.
