let your best customers target your next campaign
  • geoSmart®
    • Versatile geodemographic segmentation system with 54 segments & 7 groups based on family orientation & socioeconomic status.
  • geoTribes®
    • Person-level, needs-driven, multi-channel geodemographics.
  • geoProphet®
    • Highly flexible geospatial demand modelling system targeting by hundreds of lifestyle and spend measures.
  • easyTarget®
    • Versatile analytical tools for automated campaign response analysis, database profiling trade area analysis & benchmarking. Identifies the strongest drivers & produces gains charts & scoring databases.
  • retailProphet®
    • Highly flexible location potential scoring model incorporating residential, working population and business demand, spatial interaction modelling and 'what if?' scenario testing.
  • customised analytics
    • analytical mapping
      data mining
      customer base segmentation
      predictive modelling
      customer profitability analysis
      customised geospatial analytics
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easyTarget®

easyTarget is rda's highly flexible & cost-effective automated profiling, response modelling & benchmarking system. Unlike automated, web services, easyTarget analyses are undertaken by experienced analysts, ensuring that they represent high quality actionable information.

easyTarget analyses are used for target marketing such as...

  • Customer Profiling - comparing database segments & making comparisons to the population.
  • Performance Benchmarking - comparing sales performance with market demand to produce segmental share and performance measures.
  • Prospect Targeting - ranking prospects for acquisition campaigns.
  • Letterbox Targeting - identifying the best areas for unaddressed mail.
  • Market Research - validating research findings.
  • Trade Area Profiling - finding trade areas with the highest target market concentrations.
  • Sales Planning - identifying hotspots for sales force targeting.

easyTarget analyses are provided as a convenient bureau service and are suitable for use by end users, analysts & agencies.

There are three types of easyTarget report...

  • Trade area profiler
  • Analyser
  • Database miner

The easyTarget trade area profiler is used for profiling trade areas or regions. The report enables you to...

  • Profile the market segments and demand for your trade area
  • Benchmark to the nation or a region.
  • Work out key differentiators across rda’s segmentation & scoring systems.
    See the easyTarget trade area profiler sample report.

The easyTarget analyser is used for profiling databases when all you have is the address. The emphasis of this report is building database profiles against rda’s segmentation & scoring systems. The report enables you to...

  • Profile the market segments and demand for your database
  • Benchmark to the served market, database, a spend measure or segment.
  • Work out key drivers across rda’s segmentation & scoring systems, including vehicle data.
  • Build regional penetration profiles, gains charts and CD-level scoring databases.
  • Project target market estimates from one state to another, using a regression model which removes exposure to local effects.
    See the easyTarget analyser sample report.

The easyTarget database miner is used for profiling databases when you have address & age. The emphasis of this report is the identification of performance drivers and building predictive models. The report enables you to...

  • Profile the market segments and demand for your database.
  • Benchmark against the served market, database or segment.
  • Work out key drivers across rda’s segmentation & scoring systems.
  • Build regional penetration profiles and gains charts.
  • Fit predictive models.
    See the easyTarget database miner sample report.

If you have more specialised benchmarking needs or would like more information on how easyTarget can be used to enhance customer targeting in your business then call our senior technical staff on (02) 9927 0500 or contact us through our webform.