- Customer Profiling - comparing database segments & making comparisons to the population.
- Performance Benchmarking - comparing sales performance with market demand to produce segmental share and performance measures.
- Prospect Targeting - ranking prospects for acquisition campaigns.
- Letterbox Targeting - identifying the best areas for unaddressed mail.
- Market Research - validating research findings.
- Trade Area Profiling - finding trade areas with the highest target market concentrations.
- Sales Planning - identifying hotspots for sales force targeting.
easyTarget® analyses are provided as a convenient bureau service and are suitable for use by end users, analysts & agencies.
There are three types of easyTarget® report...
- Trade area profiler™
- Analyser™
- Database miner™
The easyTarget trade area profiler™ is used for profiling trade areas or regions. The report enables you to...
- Profile the market segments and demand for your trade area
- Benchmark to the nation or a region.
- Work out key differentiators across rda’s segmentation & scoring systems.
See the easyTarget trade area profiler™ sample report.
The easyTarget analyser™ is used for profiling databases when all you have is the address. The emphasis of this report is building database profiles against rda’s segmentation & scoring systems. The report enables you to...
- Profile the market segments and demand for your database
- Benchmark to the served market, database, a spend measure or segment.
- Work out key drivers across rda’s segmentation & scoring systems, including vehicle data.
- Build regional penetration profiles, gains charts and CD-level scoring databases.
See the easyTarget analyser™ sample report.
The easyTarget database miner™ is used for profiling databases when you have address & age. The emphasis of this report is the identification of performance drivers and building predictive models. The report enables you to...
- Profile the market segments and demand for your database.
- Benchmark against the served market, database or segment.
- Work out key drivers across rda’s segmentation & scoring systems.
- Build regional penetration profiles and gains charts.
- Fit predictive models.
See the easyTarget database miner™ sample report.
If you have more specialised benchmarking needs then please call us to discuss them with our senior technical staff.
