...multifaceted needs profiles for winning campaigns
  • geoSmart®
    • Versatile geodemographic segmentation system with 54 segments & 7 groups based on family orientation & socioeconomic status.
  • geoTribes®
    • Person-level, needs-driven, multi-channel geodemographics.
  • geoProphet®
    • Highly flexible geospatial demand modelling system targeting by hundreds of lifestyle and spend measures.
  • easyTarget®
    • Versatile analytical tools for automated campaign response analysis, database profiling trade area analysis & benchmarking. Identifies the strongest drivers & produces gains charts & scoring databases.
  • retailProphet®
    • Highly flexible location potential scoring model incorporating residential, working population and business demand, spatial interaction modelling and 'what if?' scenario testing.
  • customised analytics
    • analytical mapping
      data mining
      customer base segmentation
      predictive modelling
      customer profitability analysis
      customised geospatial analytics
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geoProphet®

rda produces a comprehensive range of geoProphet geospatial demand models for household expenditure and healthcare. These models are used for creating geospatial demand estimates, trade area profiling, database enhancement, wallet size scoring, geospatial communications targeting (letterbox, outdoor & intercept) and identification of key target market concentrations.

geoProphet geospatial demand models are available for a number of key areas, including...

  • Household expenditure & economics
  • Types of registered motor vehicles
  • Healthcare services
  • Learn more    

The data sources used to construct the models vary in line with their specific subject matter, but include a range of survey Microdata from Australian Bureau of Statistics (ABS) Confidentialised Unit Record Files (CURFS), Census and other statistical data. Where appropriate, for models relating to expenditure data, values are projected to current time periods, taking into account factors such as consumption shifts, population growth and price inflation.

Production methods used for the models also vary by subject matter and include mathematical optimisation and predictive modelling techniques.

geoProphet models are available at CD, postcode and higher geographic levels such as retail trade areas and representative territories.

rda’s geoProphet production system is highly flexible, so geoProphet demand models can be readily provided on a customised basis, including…

  • Merchandise baskets.
  • Incidence variables such as investment property ownership or household medical insurance coverage.
  • Expenditure by market segments (such as, Persons 65+ years of age or AB Young singles).
  • The concentration of sub-populations at CD level, eg % of AB households with a 35-44 year old female main income earner.
  • Uptake of new services and technologies.
  • Estimates for future time periods based on population projections data and scenario modeling of ulilisation rates.

For information on how geoProphet can be used to enhance customer targeting in your business call us on (02) 9927 0500 or contact us through our webform.

Profile your postcode using geoProphet:

Launch Postcode Profiler