geoSmart® geodemographic segments are produced by clustering a highly customised array of Census demographic measures and modeled characteristics. The clustering creates a single segment code that is represented by a descriptive statement or thumbnail sketch.
The geoSmart® system has 54 segments & 7 groups LEARN More organised on the two dimensions of Socioeconomic Status and Family Orientation Learn More
The system is based on the latest Census data and is updated for recent household growth. geoSmart® geodemographic segments provide valuable insights into the needs, resources and lifestyles of customers, for a diverse range of product & service categories.
geoSmart® is mainly used for database segmentation, customer acquisition, trade area profiling & letterbox targeting, although it can also be used in a broad range of other applications learn More
rda has a long association with Salmat, Australia’s premier marketing services provider. Salmat has been using our Australian & New Zealand geodemographic segmentation systems for over 15 years. Analyses made using the geoSmart® system are able to be directly implemented as Marketfind through Salmat’s national letterbox distribution services.
geoSmart®/ Marketfind is available on both the Roy Morgan Research Asteroid and Nielsen Media’s Panorama media profiling systems. This means that geoSmart® is an ideal basis for development of sophisticated multi-channel campaigns.
