person-level multi-channel geodemographics
  • geoSmart®
    • Versatile geodemographic segmentation system with 54 segments & 7 groups based on family orientation & socioeconomic status.
  • geoTribes®
    • Person-level, needs-driven, multi-channel geodemographics.
  • geoProphet®
    • Highly flexible geospatial demand modelling system targeting by hundreds of lifestyle and spend measures.
  • easyTarget®
    • Versatile analytical tools for automated campaign response analysis, database profiling trade area analysis & benchmarking. Identifies the strongest drivers & produces gains charts & scoring databases.
  • retailProphet®
    • Highly flexible location potential scoring model incorporating residential, working population and business demand, spatial interaction modelling and 'what if?' scenario testing.
  • customised analytics
    • analytical mapping
      data mining
      customer base segmentation
      predictive modelling
      customer profitability analysis
      customised geospatial analytics
Download Sample Maps

In order to view this object you need Flash Player 9+ support!

Get Adobe Flash player

geoTribes®

geoTribes is an advanced person-level geodemographic segmentation system that supports multi-channel marketing solutions through a needs framework. geoTribes allows corporations to use a single set of segments across all stages of market planning, leading to efficient, coordinated and highly accountable marketing processes.

geoTribes is unique among geodemographic segmentation systems because of the incorporation of factual age in its fitment. This provides a greater discrimination for products and services with a lifecycle stage loading.

geoTribes Matrix

Find out more about geoTribes by exploring our demo tool suite.

Using age and address, geoTribes segments are fitted at person level enabling geoTribes to support targeting of people rather than streets or households and gives superior differentiation of needs, at the level of individual family members within households. geoTribes divides the market of persons 18+ by socioeconomic status (SES) and lifecycle stage to form 15 readily recognised segments.

geoTribes can be easily used in conjunction with existing psychographic and behavioural segmentation approaches. In fact, geoTribes can be used to extend the range of applications to which existing segmentation schemes can be applied.

geoTribes is an ideal segmentation platform for top tier corporations, multi-line retailers and acquisition driven challenger brands, across a broad range of industries like Banking, Telecommunications, Insurance, Investments, Recreation, Travel, Healthcare and Retail. geoTribes empowers managers across a range of functional areas, particularly in business intelligence, customer insights, strategy & marketing and their support agencies.

Starting with Data Enrichment, geoTribes supports a broad range of applications across the corporation... Learn more    

Data Enrichment starts with tagging of geoTribes segments & dimensions to the customer database. This requires only address & age. Learn more    

A key benefit of the geoTribes framework is that it can be used to create turn-key customised geoTribes segmentation schemes for both strategic planning and tactical marketing applications. Learn more    

geoTribes has a number of distinctive benefits over traditional geodemographic systems, like geoSmart and Mosaic. Learn more    

For information on how geoTribes can be used to enhance customer targeting in your business call us on our geoTribes Hotline (02) 9927 0555 or contact us through our webform.

Profile your postcode using geoTribes:

Launch Postcode Profiler