Profling &
benchmarking systems
Flexible analytical tools for automated campaign response analysis, database profiling, trade area analysis & benchmarking.
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Geodemographic
segments
Versatile segmentation system with
54 segments & 7 groups based on
family orientation & socioeconomic
status.
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Multifaceted
needs profiles
Comprehensive range of needs
profiles for database & trade area
profiling, database enhancement &
customer value targeting.
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